Welcome to Equitable Wellness…
Thank you for visiting my Substack today!
I am so grateful to host you in my little corner of the web.
Hey, have we met? I’m Shayna.
My name is Shayna and among all the things…
I’m a letter writer at heart. 💌🪶
With a soul for newsletters.
And a faithful pen pal.
…A writer, in so many words.
Plus a resident of Spain and dual citizen of the United States and Philippines. I love me some tapas, flamenco and red wine. 🌹🍷
I adore living at the intersection of the Atlantic Ocean, the Strait of Gibraltar, and the Mediterranean Sea.
Bring on the olives and figs, please.
This publication is about the intersection of wellness, luxury and equity.
I came to health and wellness copywriting with a background as a former journalist, licensed massage therapist, and university instructor of massage therapy and yoga.
Yet I find my specific lens on copy and marketing is that of collective liberation…
The Black feminist and Mahayana Buddhist tenet that no one is free until we’re all free.
Liberation-focused marketing in the health and wellness space
This publication explores equitable practices in holistic health and healing arts.
For instance, how spas, retreat centers, holistic practitioners and luxury services incorporate collective liberation.
The newsletter includes The Equitable Wellness Podcast, a space for passionate practitioners to come together, express themselves, and share liberation work.
Could this be you? Let’s connect.
Thanks for supporting my writing and liberatory art with a subscription and telling your friends!
Subscribe to get full access to the newsletter.
This newsletter also documents my writing journey.
Want to read why I love Substack?
Get started here to chart my path from pathological writer to a professional full-time writer online.
Let’s do this.
Newsletters for Equitable Wellness are dropped every new and full moon. The publications are sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.
Let’s build community for shared interests, support one another, and connect!
Stick around for the flamenco
I love the abiding belief at Substack that writing is inherently valuable, so I am setting the paid subscription capability right away.
For paid content, I am open-minded to community requests to keep things fresh and test things out.
In addition to writing outside of the new and full moon newsletter, here are some fun bonus options we can explore together!
community care calls
meditation audios 🎙️🧘🏽♀️
yoga en español (laugh at me practicing my Spanish)
self-care and small business tips 🪻💻
copywriting and web design Q&A
what little I know of flamenco—bulerías in specific 🪭👠
private community chat
workshops with guest collaborators on passion topics 🥳🎉
Plus your requests!
You tell me.
All right, I’ll write
Thank you for sharing this work, and see you soon…
I look forward to evolving my writing with you.
Endlessly,
AI Disclosures.
I practice drafting by hand and refrain from AI use in my writing. “A word in your brain contains within it every neural pattern it’s ever connected.”—Gabriel Wyner. I am physically hooked to the sacred neurobiology of connecting written words with speech, sensation, and my physical body. This is why I will continue to honor this ceremony and ritual. AI is a helpful tool for many things, including transcriptions of my podcast interviews and post-production features. But my choice is to allow the wiring of my nervous system to extend beyond my brain and through my fingertips, as would a guitarist, dancer, bodyworker, or artist. In addition, I have set my Substack to not have third-party AI-tools like ChatGPT and Google Gemini train on my content. However, this does (sadly) affect discoverability. Please share my original work with your friends, and be understanding if I eventually decide to paywall certain material so that it is not indexed by Google and AI models. I recognize AI ethical considerations is a current discussion with long-term consequences, and I am open to many points of view. Read more here.
Gender Identity Disclosures.
I affirm genders across the spectrum of identities, including transgender and non-binary identifications in addition to cisgender identities. While acknowledging the deep embedding of patriarchy in cultures worldwide, I recognize the need for trans and nonbinary inclusion in marketing messaging that involves "women," a term which means a lot of things to a lot of people, whether or not they were assigned female at birth. My personal choice is to refrain from niching by gender as if it were a binary and to practice gender inclusive language.
